[This ad] looks as though many different ads have been painted atop each other, using those wonderful lead-based paints... But as all have weathered equally, none are very legible. -SH

Scott- I've called these "pentimentos" but others like Gore Vidal and my friend David W. Dunlap from the NY Times call them palimpsests. It's amazing how the random process of weathering and aging can create such an elusive landscape. Thank you for sharing these wonderful images with me and the Fading Ad Campaign.